Your guide to smudging you & your home

Smudging is a powerful cleansing ceremony which casts out negative energy & brings in a positive, healing life force.

Our homes & bodies vibrate with a gentle, invisible energy and smudging will help clear away any unwanted vibes that may have gathered. It’s like a lovely spiritual spring-clean!

There are two things at play here… when burned, sage releases a wonderful & grounding aroma. Secondly, the act of bathing yourself in the smoke brings awareness to what you are doing, creating a wonderful sense of calm.

Smudging can be a daily ceremonial practice to cleanse yourself, or a weekly clean of your home or office environment. We smudge. A lot. It’s no coincidence that all our Ritual Kits feature a smudge stick!

Let’s get smudging...
Top tip: Before you begin your ritual, ground yourself with your bare feet firmly on the floor. Smudging is a wonderful time to set an intention, we are big fans of this one... 

“I now release any negative energy and I welcome
in happy & healthy vibes”


1. Full Moon to say goodbye to what must go
2. New Moon to say hello to new beginnings
3. When you move into a new home
4. When you start a new job
5. Before yoga practice or meditation
6. To lift your mood
7. After a breakup (trust us, this bloody works)
8. To celebrate the new season

    Ready to smudge?

    The Owl & The Apothecary Wild Smudge Stick is handmade from wild harvested sage, lavender & rosemary grown in the South West of England and is bound together using organic string. And plenty of love. Shop now >


    "I light the Wellbeing Crystal Candle every time I have one of those exhausted end-of-day baths, and the gentle scent immediately makes me feel relaxed. Fifteen minutes later I'm all recalibrated and centred."

    Sophie B